Fixing this big internal duplicate content issue

What’s the best way to overcome this internal dup. content problem?

We have what are essentially product type pages with a lot of content generated by AJAX, without its own URL.

But within each product page, users can also filter by different specs, which reduces some of the content, but still has a huge amount of the same content as the main level page.

An example:

An example main product page – Ford | Focus | Reviews | Carbuzz

One filtered by spec (engine type) – Ford | Focus | Reviews | Carbuzz

As you’ll see the content that a spider would see is v.similar.

We can’t redesign the site. Would it be a good idea to add rel=canonical to the engine level pages, so we have one decent page (the main car page) with a lot of content that doesn’t appear on other of our URLs? Or is there another way to solve this?!

Thanks!

James

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